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Senseo Coffee Machines Senseo is a coffee maker developed by Philips and Douwe Egberts jointly, is a machine that brews fresh coffee with pods. It uses coffee pods for fresh cups of coffee. Unlike other machines that are simple to use, the final product from Senseo actually tastes like coffee. It also requires less cleaning. This case took place in July 2004 and focuses on the launch of the first serious competitor to senseo, Tassimo, promoted by Kraft. Senseo Seletc Philips' Senseo Seletc coffee maker is a small, easy-to-use pod-based machine. It is based on a patented pod system that was developed by Douwe Egberts to enable you to brew one cup of coffee quickly without having to deal with messy grounds or filters. The Senseo Seletc has a sleek simple design that looks fantastic on your counter. The large water tank allows it to make 10 cups of coffee at once. It comes with a power switch which illuminates when it is ready to dispense and an indicator light which turns off when the water reservoir is empty. The Senseo Seletc has a memory feature that lets you save your favorite recipes. The Senseo Seletc. allows you to make one or a double cup of coffee. Simply take off senseo coffee on the top of the machine, then place the pod in the middle of the slot that is open. Press the power button centered on the front to begin making. To pause the brewing process, press the button to the right of the power button. The Senseo Seletc has an automatic shutoff feature which turns the machine off when it is finished brewing. Senseo Seletc is more environmentally friendly than conventional filter coffee machines. It requires less energy and is constructed of recycled materials, making it a greener alternative. In addition the Seletc Seletc is less expensive than other pod coffeemakers. There are several different Senseo machines to choose from, each with their own distinct features. The original Senseo machine is the most affordable, while the Senseo Quadrante offers more functionality. The Senseo Seletc has a new brick-like design that's easier to clean than earlier models. It comes with a removable, washable drip tray, coffee spout and a water tank. It comes with a metal cup holder and a reusable coffee filter. The Senseo Seletc is designed to be simple to use and comes with a simple operation concept and an option to save favorite recipes. The spout of the coffee maker has been slightly angled towards the front and the holders for coffee pods have been raised for better visibility. This machine is compatible with all Senseo pods, including the XL ones and those with milk. This is the perfect coffee maker for those seeking a fast and simple machine. It's great for small apartments, office or dorm. It comes with a one-year limited warranty. Senseo Selut Senseo is a coffee-brewing device from the Dutch companies Philips and Douwe Egberts. The Senseo systems are based off filter pads, which are also known as coffeepads (or “caffe pods” in some countries). The system is known for its ability to produce espresso-like drinks like cafe latte and cappuccino with just a few clicks of the buttons. The unique brewing process of Senseo's pressurized method creates crema coffee layers that is pure coffee and not cream. This gives Senseo coffee its renowned flavor and aroma. Senseo coffee is available in a variety of blends like regular, mocca, and dark roast. There are also varieties that contain added flavors, like latte and cafe choco. There are also decaffeinated versions. Mondelez, via its Tassimo product, competes with Senseo on the single-serve coffee market. To address concerns about competition, the Commission analyzed if there was a potential overlap between the markets of Senseo and Tassimo (as well their respective coffee pods in Austria, Denmark France, Germany Italy and the Netherlands Spain and the UK) in Austria. The Commission discovered that there was no overlap in these markets, because Senseo and Tassimo are not the closest competitors of each other. Senseo has a tiny market share in all of these countries and the Transaction is unlikely to significantly impact this.